ART Marine, an Abraaj Capital portfolio company and the Middle East’s largest importer and distributor of luxury motor-yachts, has embarked on a comprehensive and experiential campaign “Discover Yachting” to open up the exciting world of yachting to a broader audience.
Announced during the Dubai International Boat Show, held from 9th – 13th March 2010 at the Dubai International Marine Club, the campaign includes the launch to the region of a broad range of new models in the Azimut and Atlantis ranges, the introduction of two new U.S. recreational boating brands to the Middle East market, prestigious new charter partnerships, and the expansion of ART Marine’s marina management portfolio.
“The Dubai International Boat Show offers the ideal platform for ART Marine to launch the “Discover Yachting” campaign, the aim of which is to engage new audiences and highlight the surprising accessibility of the yachting world to a wider audience,” said Constantinos Constantinou, President & CEO, ART Marine. “Our plan is to make owning a yacht and enjoying the freedom and lifestyle that goes with it, more realizable than it has ever been before.”
ART Marine Chairman, Alessio Tumblio, commented: “Since our inception, ART Marine has not only focused on offering great products, but more importantly, ensured their long-term customer satisfaction by providing unrivaled service and after-sales support.”
Five new models in the Azimut’s range of Italian-designed and world renowned yachts launched to the region during the boat show included the Azimut 98 Leonardo, a 98-foot masterpiece in superyachting refinement, the Azimut 82, and the perfectly proportioned Azimut 70, the 43-foot Azimut 43, and the Atlantis 40, the ultimate performance yacht for those seeking sporty agility and speed.
Exclusive importers and distributors of some of the most famous yacht brands in the world, including Benetti, Azimut, Atlantis, Riviera, Numarine, Monte Carlo and Williams, ART Marine also announced its debut entry into the smaller size segment of recreational boating. The company will represent Four Winns, a highly regarded U.S. brand of Sports Boats and Sports Cruisers throughout the Middle East region, offering would-be boat owners an affordable option in stylish pleasure craft.
Tapping into the growing fishing leisure industry enjoying strong growth in the region, ART Marine has also become the official distributor of the superbly engineered U.S. based Grady-White boats. Renowned for world-class quality, stellar sea-keeping abilities and industry-leading J.D.Power customer satisfaction ratings, the Grady White model range of coastal fishing boats span from 18 to 37 feet.
The company’s strategic vision to introduce boating to a larger audience extends to the ART Marine Charter division that recently announced a prestigious and exclusive charter agreement for Yas Island in Abu Dhabi, to complement its well-established agreement with Jumeirah Beach Hotel in Dubai.
With destinations a key ingredient in the successful yachting formula, ART Marine’s Marina Development and Management Division was set up to operate a network of ‘lifestyle’ marinas and destinations that deliver the premium service and level of expertise expected by discerning yacht owners. To date, the company has management partnerships and service divisions in Bahrain, Qatar, Kuwait and Oman, as well as the UAE where a new marina management contract was recently signed for the Ghantoot Marina.
“”Discover Yachting” is integrated into every element of ART Marine’s business, whether a new charter, a new marina, a new model or an additional finance option – we are constantly looking to optimize our customer approach, expand our product portfolio and implement the strategies necessary to thrive in today’s world,” said Constantinou.
Visitors to the Dubai International Boat Show can enjoy a range of special offers on select models at the ART Marine stand. Full turnkey packages that include boat show-only pricing, free maintenance and easy financing options are available.