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News: Azimut-Benetti Group Overcomes the Global Financial Setback

May 6, 2010 by Superyacht News
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Reports suggest that the superyacht market seems to be slowly picking up as it records a steady growth in sales especially with companies like Azimut-Benetti Group. Since the beginning of this year, the Azimut-Benetti Group has attained an optimistic output by maintaining a steady sales growth of 20% as compared to that of 2009. The workers at the shipyard engaged in various production sites resumed their full time work after dropping out of the wages guarantee fund at the end of March.

What distinguishes Azimut-Benetti from its counterparts is its aim and method of working. It has strongly devoted itself to come up with more than 30 new models – half of which will be longer than 100 feet over the next three years.

Off lately, Azimut-Benetti Group has also unveiled the latest Azimut Grande division which includes four new yachts of more than 30 meters set to join the Azimut Grande fleet. One of these yachts is also the Azimut 120 SL.

The worker morale has also witnessed a significant rise at the headquarters in Avigliana since the company began receiving orders for 90% of its budget which is about 50% higher than what they achieved in 2009. As on 30th March 2010, it holds a sound order portfolio which is just over halfway through the nautical year (1st September – 31st August). These statistics simply indicate that the Azimut-Benetti Group successfully sold 250 yachts (with reference to end sales) in contrast to the figure of 150 yachts achieved during the same time in 2009.

Thus, it is evident that the yacht industry is gradually coming out of the slowdown and more clients are expressing interest to buy yachts yet again. In addition to this, the Azimut-Benetti Group is quite certain of making additional sales and increasing the profit margins in the approaching months.

The Chairman of Azimut-Benetti, Paolo Vitelli believes that the company is back on track to set new and constructive records. Though they need to be a little careful about it, but at present are enjoying the incredible performance achieved due to the cumulative efforts made by the entire company which gave rise to better strategies.

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