Steve Richards

News: BAVARIA Yachtbau Appoints Dr. Jens Ludmann as their new CEO

July 8, 2010 by Steve Richards
View large version of image: BAVARIA Yachtbau Appoints Dr. Jens Ludmann as their new CEO

BAVARIA Yachtbau GmbH (“BAVARIA”) today announces that Dr. Jens Ludmann will take up the position as the new Chief Executive Officer of BAVARIA.

Jens Ludmann joins BAVARIA from Ford of Europe, where he was Global Chief Engineer, responsible for the development of Ford’s first global small family car. During his 11 years at Ford, Dr. Ludmann has held a number of senior management positions in strategic and product portfolio planning and new product development. He also has worked intensively with production during the industrialisation process for the vehicles on which he led development. Amongst his successes at Ford have been the highly acclaimed S-Max and Mondeo, projects which he oversaw from the concept to market launch. Dr. Ludmann’s appointment will be effective 15 August 2010.

On the new opportunity with BAVARIA Dr. Ludmann said: “My excitement joining BAVARIA is two fold. On one hand the BAVARIA brand has a long standing history in boating which will enable us to bring fresh and exciting products to the market that are relevant to a wider audience of boating enthusiasts. On the other hand its manufacturing capability is a key enabler to deliver best in class quality and product excellence. Furthermore, I look forward to working closely with Klaus Hammen and Dieter Berndt, COO and CFO, respectively, to manage the business and ensure our increasingly demanding customer requirements are met.”

Dr. Jens Ludmann was an outstanding candidate to become BAVARIA’s new CEO for a number of reasons. He has demonstrated an effective ability to insightfully segment markets and understand the customers within these segments and use that to develop a product portfolio strategy that successfully address those segment needs and opportunities. He understands and accurately specifies the customer requirements in each of those segments, develops product concepts that address those requirements and converts these concepts into highly successful and profitable products.

Furthermore, Dr. Ludmann has world class management experience gained in large automotive OEM which we believe has many similarities with a mass production shipyard. He has a very inclusive management style and is a proven team builder. Last but not least, he has exhibited enormous enthusiasm for the business and is genuinely excited by the opportunity to lead BAVARIA to the next level.

The shareholders of BAVARIA, Anchorage Advisors, L.L.C. and Oaktree Capital Management, are very excited to appoint a CEO of this calibre to BAVARIA and believe that his experiences in the industry are highly relevant to the growth strategy of the business. This strategy will require an acceleration of new product development to both improve our position in existing core markets as well as penetrate new segments and geographical markets.

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