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News: Dean Loucks, Airbush Artist poised to leap further into the megayacht market

February 25, 2010 by yachtlover
View large version of image: Dean Loucks,  Airbush Artist  poised to leap further into the megayacht market

769.That’s the number of custom colours that Dean Loucks developed, with a paint company, that are being used on some of the fastest speedboats around. Not only speedboats, motorcycles, helicopters, private planes, and even an Indy race car. That same concept is being brought to the mega-yacht market by Dean. From the toys to the yachts themselves. Some might think his designs are just riots of bold colours, however the majority considers his designs as cool, and classy. Loucks applies interesting techniques to give the illusion of depth, layered shapes that reveal themselves at just the right angle and lighting, and flake effects that make the paint sparkle brilliantly with even more intensity of colour.
Loucks was born and raised in Indiana. His artistic abilities were present since even before he could learn to write and read properly. After high school, he moved to Southern California and met with great success selling custom airbrushed clothing. At the same time he simultaneously landed illustration work with car-show clients, and very importantly with Disney. But after a few years, he moved back to Indiana to undertake new ways to apply airbrushing and other techniques.
By 1997, offshore racing and pleasureboats were becoming some of his biggest clients, with Cigarette Racing Team, Formula Boats, and Outerlimits among them. So much so, that sat year he customized Man of Steel, a 50-foot Outerlimits by the same owner of the 164-foot Heesen Man of Steel. Well known for its “Z” emblem applied to the yacht, much like that of Superman. Loucks depicted the same emblem on the powerboat, in brilliant tones of red.
Loucks and his business partner, a fellow paint expert, do most of their work in a 15,000-square-foot building, but with the global nature of the yacht business, he’s “working” the docks at events like the recent Yacht & Brokerage Show in Miami. One of the tag lines of Loucks’ company, The Art of Design, is, “Can you handle the attention?” It’s closely related to a favoured saying of his, about how his designs are intended to “steal time.” The points: A one-of-a-kind paint job makes a yacht stand apart, and the visual stimulation will make onlookers take second looks and the time to consider what’s involved. He’s additionally strengthening his relationships with leading helicopter companies to reach their customers who also own yachts. Loucks has customized helicopters to match an owner’s other craft as well as feature designs all their own.
Other than yachts and their toys, last year, Dean Loucks launched the Dean Loucks Fine Art Collection, comprising paintings that hang in galleries, hotels, and fine homes and soon hopefully …mega-yachts. They embody the same layering of colours and distinctive techniques as his other work.

Loucks is poised to leap further into the megayacht market.

PHOTOS: DATON O. FULLARD/HOA DIGITAL IMAGES

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