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News: Heesen Yachts Launches Joint Marketing Collaboration with VistaJet at the Abu Dhabi Yacht Show

March 1, 2010 by Superyacht News
View large version of image: Heesen Yachts Launches  Joint Marketing Collaboration with VistaJet at the Abu Dhabi Yacht Show

Another revelation at the Abu Dhabi Yacht Show 2010 (ADYS) had been that of the dual marketing effort by Heesen Yachts and VistaJet. VistaJet, part of a joint marketing association of the world’s leading luxury private aviation provider. This declaration also indicates the increasing development in the high-end luxury segment for firms from different sectors but with a common customer demographic, to work together on cooperative marketing scheme to economically generate opportunities that lead to an escalation in business.

Thomas Flohr, the founder and Chairman of VistaJet and the owner of a 42 metre yacht the Nina J is highly pleased with this announcement on his second visit to ADYS. He believes that the collaboration with renowned Heesen has resulted in an immense enhancement of their popularity in the market. VistaJet is claimed to have the largest fleet of wholly-owned aircraft outside the Americas. It provides two unique flight solutions, customized to suit individual travellers’ requirements. Those who travel 100 hours or more every year can make use of VistaJet’s ‘Program’. It offers the service at a simple occupied hourly rate and access to any aircraft in VistaJet’s fleet. On the flip side, the ‘On-demand’ facility can be used by the occasional travellers who need a reliable, luxury service on every trip. Luxury, simplicity and pricing transparency is all one can note in VistaJet’s business models.

In the words of Fabio Ermetto, Director of Sales & Marketing at Heesen Yachts, this joint initiative has led to an extension in the individual business strategies of both the companies. Both of them lay emphasis on providing with luxury service and products to distinguished clients. In fact, with this move, each of these companies will be able to benefit from each others’ assets in their particular markets. Thus this will give them higher acknowledgement from among high net worth people who desire only the best.

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