Latitude 26, a software company specializing in the development of solutions for the yachting industry, launches a cost effective professional grade application for yacht brokers and dealers using Web 2.0
Wednesday May 20, 2009, Miami, FL: International Vertical Market software company, Latitude 26, launches a professional grade software application dedicated to yacht brokerage management, global inventory marketing and promotion tailored for Yacht Brokers and Dealers operating on the Joomla 1.5 platform.
Latitude 26 introduces the first application for the Yacht Brokerage community that will not be managed or maintained by third party marketing. This software will effectively be run on proprietary broker or brokerage house websites while distributing automatic feeds to a network of relevant advertising and industry related websites.
While the application has been customized for the yachting industry, the software is still turnkey and cost effective for the individual broker or brokerage house looking to display their inventory and have the ability to promote their own brand on a standalone company website.
By enabling yacht brokers and dealers to maintain and promote their inventory under their own domain, they will maintain control of their web presence and avoid the expense of marketing their exclusive or open listings on the same site as their competitors. This solution also allows yacht brokers and dealers to provide feeds to other sites such as directories, luxury lifestyle or others related to the industry to increase traffic and visibility.
This vertical market software includes unprecedented administrative features with robust functionality that can be simply operated by any basic internet user. Listings can be uploaded quickly and updated by multiple authorized users who are provided with individual administrative privileges. Listing layouts may also be customized by the broker or dealer to maintain a certain look or display certain fields of information. Yacht photos and You Tube Video gallery images are automatically resized to fit and can be watermarked.
Unlike some of the current directory style systems on the market, the Latitude 26 application offers brokers a platform that will support marketing and brand building capabilities. Listings can be converted to on-the fly PDF brochures that are readily emailed or a print ready magazine of inventory for easy client viewing. The website magazine styled themes can be updated and altered on a monthly or seasonal basis.
Listings can also be indexed and ranked to improve the broker’s website position on the global search engines. The application’s syndication capabilities permit a broker to provide listing feeds to numerous other sites while only having to manage and update listings on one site. Syndication is compatible with social networking sites and all Latitude 26 users will automatically be included in the developer’s luxury lifestyle network that is comprised of 40 websites dedicated to luxury yacht clubs, chartering, marinas, real estate and travel.
The most important feature is the interactive back end interface of the application. This system provides lead management that will keep all lead requests in an online table that is available at all times. Brokers are also automatically notified when a new lead comes in via email and a SMS text message, delivered directly to a mobile phone.
The President of Latitude 26 commented, “This vertical market application aims to set a new standard in yachting. We have provided a long anticipated, technical solution that applies a common sense approach to the business. The software has been strategically constructed to manage every aspect of the yacht brokerage business at a reasonable cost.”
Latitude 26 has additional yachting related products that will be hitting the market later in 2009, including a yacht charter booking and reservation and crew management software.
To schedule a private demonstration or receive more information about Latitude 26’s Yacht Broker/Dealer Vertical Market system visit http://www.Latitude26.co.uk or call +1 (954) 798-3774, US & Latin America, +44 (0)20 7078-4226, UK, or +41 (0)91 210-2109 in Switzerland.
About Latitude 26
Latitude 26 is a software company specializing in the development of solutions for the yachting industry since 1987.Their solutions run on the Joomla 1.5 platform and have been developed by a group of professionals with an intimate knowledge of the USA and European markets with office locations and hosting centers in Miami, Chicago, London, Singapore and Zurich.
