Superyacht News

News: Patrick Coote is Yachtique’s New Marketing Director

February 11, 2010 by Superyacht News
View large version of image: Patrick Coote is Yachtique's New Marketing Director

Patrick Coote, who has been associated with the marketing division of Fraser Yachts for close to three years, will now be extending his services to Yachtique, a superyacht services group for Azimut/ Benetti Group. With this, Patrick will balance both the roles of performing all the promotional activities for the Fraser Yachts brand and endorsing the brand and services of the Yachtique division as a Marketing Director.

At Fraser Yachts, Coote had managed to boost the awareness of the revered shipyard by strategically working on the brand management. With equal expectations from him, which will offer the same performance but this time across a wide range of facilities, Paolo Casani, CEO of the Yachtique Division, has welcomed him to join the company. While promoting the luxury yacht services such as yacht financing, paint sheds, an interior design showroom and marina berths, Coote will strive to generate new designs and ideas.

The Yachtique division is engaged in a host of services like Yachtique Financial Services for offering the clients the know-how of financing and insurance while they make investments in a luxury yacht. There is also Yachtique Styling Lounge, which provides unique designs for excellent yacht interiors and exteriors. The Yachtique Crew Academy trains junior and senior professionals of the industry. The Lusben Refit and Repair department is equipped to handle refit and repair projects varying between 20-70m. The customers can avail berths of unparallel quality, hospitality and shore side services from Yachtique Marinas. Where on one hand it offers the services of skilled professionals in the segments of sales, management, charter, construction and crew, on the other Executive Jet department makes provisions for elite air transfer service for their clients. Naturally with all the services provided under one roof, all that the company needs is the marketing expertise of Coote to become a popular name in the yacht industry.

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