Ross Tailor

Profile: Sunrise Yachts

February 20, 2009 by Ross Tailor
View large version of image: Sunrise Yachts
Year Established: 2
Services/Goods Offered: build yachts


“A successful yacht project is directly proportional to the people who are involved…” Herbert P. Baum

The Sunrise Yachts Shipyard

Our priority at Sunrise Yachts is to please people: not only those who buy our luxurious yachts, but also the ones who build them.

Sunrise Yachts was established on 10,000 square meters of Mediterranean coastline in Southern Turkey.

The yacht building facility has two halls, measuring 100 meters long (328 feet) and 16 meters (53 feet) wide, as well as a 70-meter (230-foot)-by-16-meter (53-foot) fully acclimatized, laboratory-style paint shed, that can accommodate new construction and refit projects up to 65 meters (213 feet) in length and 1,200 tons displacement.

Along each side of the yacht-building facility, space is available for long-term sub-contractors with the latest equipment and logistics capabilities, along with air-conditioned storage, ventilation and extraction plants.

The shipyard is organized as an “assembler,” based loosely on the car industry’s model, with a small, yet powerful project management team charged with running all the in-house long-term sub-contractors.

We also provide contemporary amenities for visiting specialists, regulation authority representatives and Sunrise Yachts owners. Our workshops and offices were designed specifically for our team members, experienced craftsmen whose focus is to achieve a level of quality surpassing that expected by the most discriminating yachtsmen.

Behind Sunrise Yachts

Herbert P. Baum, Chairman
Herbert P. Baum builds thriving companies, prestigious structures, luxury homes and now superyachts. He has dedicated his highly successful business career to the creation of strong, beautiful structures made to last.

A few years ago, after having sold his very large logistics company to DHL, he created not one, but two real estate development companies, one in Germany and one in the United States. Mr. Baum’s uncanny flair and business savvy brought him near-instant success: He was asked to build the new Lufthansa headquarters in Cologne and received wide acclaim from professionals and the press for his Michelangelo Homes, the American company responsible for unique luxury residences on Florida’s West Coast.

An experienced yachtsman, Mr. Baum was in search of a superior watercraft when he met Guillaume Roché, now Sunrise Yacht’s president and technical manager. Together they created the right yacht at an impressive price, and Sunrise Yachts was born.

Guillaume Roché, President
Of French and Scottish descent, Mr. Roché was practically born on a sailboat. As an adolescent, while doing correspondence courses, he circumnavigated the globe with his family on a 45-foot steel ketch. The spirit of the sea never left him. A mechanical engineering graduate of The University of Massachusetts in Boston, he later studied naval architecture at the Westlawn Institute of Marine Technology in Connecticut.

The high standards and commitment to quality he perceived in the Sunrise founders and team, great value for money, the availability of the yacht for the 2009 summer season, as well as the aggressive marketing plan projected to build up the Sunrise Yachts brand confirmed his decision to trust Sunrise with the construction of his first yacht. Herbert P. Baum stated: “The market, and the industry in general, will scrutinize our first vessel with an unforgiving eye; hence the critical importance for Sunrise to deliver the highest quality yacht with this first project”.

Sunrise Yachts of Interest:

Sunrise 45m a long range luxury cruising motor yacht.

Conceived by a veteran yacht owner, seasoned designers, engineers and captains, the Sunrise 45m is a long-range displacement megayacht capable of accommodating up to 11 guests in high-level comfort.

The yacht’s efficient high-tensile steel hull design, powerful engines and impressive tank capacity were designed to achieve trans-Pacific distances or summer coastal cruising without refueling.

The Sunrise 45m luxury motor yacht is built to the exacting standards of The UK Maritime & Coastguard Agency (MCA) and Lloyd’s class.

Sunrise Yachts is offering an original and highly attractive financing plan for its first vessel.

With vast experience and impeccable reputation, Camper & Nicholsons International (CNI) is assisting as the central agent for the two Sunrise 45m under construction.

For further contact can visit the Sunrise Yachts Website here:

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