As the Shop & Miles Boat Show, one of the two annual exhibitions held in Istanbul, comes to a close, everyone agrees that X-Yachts’ noticeable participation in this major sailing event has indeed achieved a great success.
There is no doubt that the dynamic new dealer’s perserverant endeavours to promote the brand paid off when high numbers of visitors literally queued up to admire and scrutinize the X-Yachts exhibited at the most popular pontoon of the show.
The visitors could finally touch these legendary yachts of which they always heard – but only seen from far.
The fact that the two yachts in exhibition, the glamorous sailing yacht Xc 45 “Dutchess” and the impressing carbon-rigged yacht X-43 “Maestro”, are officially the very first X-Yachts to be exhibited at a boat show in Turkey since the brand set its foot in the Turkish market approximately two decades ago, emphasizes the importance of this particular show for X-Yachts as well as for the Turkish distributor.
This important breakthrough heralds a new era for X-Yachts in the Eastern Mediterranean and the Black Sea region. The tangible admiration in X-Yachts from the increasingly more experienced and well informed Turkish sailing community is an evidence of market maturity for a demand for higher quality, performance and design.
Our Turkish distributor, E-Trend Yachting, happy to have raised the X-Yachts flag – literally as well as metaphorically at the show – is already busy negotiating contracts with new prospects who are enthusiastic to expand the exclusive X-Spirit in Turkey.
