Juliette Kerr

News: Yamaha searching for a buyer for Century Boats

July 20, 2010 by Juliette Kerr
View large version of image: Yamaha searching for a  buyer for Century Boats

Negotiations for the sale of the assets of Century Boats did not result in a purchase, Yamaha Motor Corp. USA announced. However, the company said it remains interested in selling the assets, in whole or in part.

“We had been in negotiations with entities interested in acquiring Century, but they did not lead to a sale,” Yamaha Marine Group vice president Dean Burnett said in a statement. “We want to be sure the industry knows the assets of Century are available.”

Yamaha discontinued Century production in December 2009 to focus on its core operations.

The company purchased Century in 1995 as part of a strategic plan to grow market share for its outboards in the offshore category. Century’s annual sales peaked in 2007 at more than 1,000 boats.

Yamaha also owns Skeeter Boats of Kilgore, Texas, and G3 Boats of Lebanon, Mo. Those companies were not affected by the decision to sell Century, Yamaha said when the original announcement was made.

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